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We’re excited to roll out the second half of our series on the key role process plays in building a sales organization. You’ve heard about “Crossing the Chasm,” but what about “Crossing the Rubicon”?

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Over the past few months, we’ve launched successful, free integrations with messaging platforms Slack and HipChat. You might be wondering what the value is of integrating Lucidchart, a diagramming application, with these apps. It’s simple: they help us make visual collaboration and knowledge sharing easier for our users.

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Somewhere between 50% and 80% of businesses fail within their first five years. There are plenty of reasons why that happens, but they all come down to one thing: lack of profitability. Whether you make a profit depends on how well you design and execute all the activities and resources that make up your business—your business model. ​​​​​​

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Scaling a business is no joke. Here at Lucid Software, we’ve been in full-scale mode over the past few years as our products, Lucidchart and Lucidpress, have reached the five million and one million user marks respectively. As we’ve scaled, one thing has become abundantly clear. Scaling a business is about process.

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