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Scaling a business is no joke. Here at Lucid Software, we’ve been in full-scale mode over the past few years as our products, Lucidchart and Lucidpress, have reached the five million and one million user marks respectively. As we’ve scaled, one thing has become abundantly clear. Scaling a business is about process.

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You probably expect UX and design changes to affect users’ behavior, but are you testing the impact of infrastructural changes as well? We had learned that if we didn’t implement careful tracking, we could potentially lose thousands of customers without fully understanding why

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Startups often have a very limited marketing budget (if it exists at all) but still need to have killer marketing. Inbound marketing is a fantastic way to generate new business without breaking the bank. Done right, inbound marketing can be very good for your startup’s bottom line and your brand.

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