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Sending an email often happens at close to the speed of light, but there are a lot of steps in between you hitting send and the recipient seeing that adorable cat GIF.

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While the fundamentals of an A/B test are fairly simple, there are a lot of mistakes that can be made—and believe me, I have made them all. However, the biggest mistake a growth team can make is not testing at all. Testing, if done correctly, not only helps optimize your customer’s experience, but it also helps you understand your customers. Today, I am excited to share some of the things I have learned so far that can help you run A/B tests successfully.

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Lucid Software, a leading provider of cloud-based visual productivity applications, today announced it received a $36 million investment from Spectrum Equity, a prominent growth equity firm whose previous investments include successful online subscription businesses Ancestry.com, Lynda.com, Prezi, and SurveyMonkey.

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Visuals can make the difference in whether or not your message makes a lasting statement. Here are a few of the reasons as to why you may want to hop on the visualization train.

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