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What is strategy? According to Michael Porter, it's “choosing a different set of activities to deliver a unique mix of value.” Learn about Porter's Five Forces to understand your competition and find your position in the market.

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Only 8% of people who set goals actually meet them. Become part of that 8% when you set SMART goals. Learn more about the SMART method and the ways that Lucidchart can help you track your progress.

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The content marketing funnel visualizes the journey that potential customers go through when considering a purchase. Learn how to create one and what types of content marketing you can try.

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Prevent hasty decision-making and make more educated decisions when you put a formal decision-making process in place for your business.

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Review these steps of the consumer decision-making process and put yourself in the customer’s shoes to make an impact with your sales or marketing.

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