Building a SWOT Analysis Template: PowerPoint

Although PowerPoint is optimal for building slideshows, you can also use it to create other types of documents, like SWOT diagrams. SWOT analysis diagrams are a tool for identifying strengths and weaknesses in long-term planning.

Try Lucidchart for a better diagramming experience. It is designed especially for diagrams and charts like SWOT analysis. Unlike PowerPoint, you can easily collaborate on your documents and publish them to the web.

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CREATING SWOT ANALYSIS TEMPLATES IN POWERPOINT

SWOT diagrams are brainstorming tools designed with the needs of corporations in mind. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats—positive and negative aspects of a business plan, divided into the internal and the external.

PowerPoint is another tool favored by large businesses as the go-to solution for slideshows and presentations. This is the main advantage of using PowerPoint for your SWOT analysis diagrams. The drawback is that this program was not designed primarily for diagramming—you will need to re-engineer your canvas to create a professional-looking diagram.

Online programs can offer even more features than traditional desktop software like PowerPoint. If you use Lucidchart, you can use pre-made SWOT Analysis templates which allow for real-time collaboration, auto-saving to the cloud, and online publishing.

This page outlines two ways to use PowerPoint to create a SWOT diagram:


How to make a SWOT diagram in PowerPoint

1.

Open a new presentation in PowerPoint. Hit Ctrl (Cmd) + A to select all, and press Delete to clear your canvas. Under the View tab, select Ruler and Guidelines to help lay out your diagram.

2.

Select the Insert tab. Highlight the Text Box option.

3.

Press Shift and drag to make a quadrant.

4.

Double-click the box to bring up the Format Shape menu. Under Shape Options, choose the Size & Properties icon, which is the third from the left. Under Text Box, change the selection from Resize shape to fit text to Do not Autofit. This will keep your box in a square shape.

5.

Copy the existing text box by pressing Ctrl (Cmd) + C. Hit Ctrl (Cmd) + V to paste another box. Hold the Ctrl (Cmd) button to select both boxes, and choose Format > Align > Align Top.

6.

Repeat the copying and pasting to create a total of four boxes. To format your diagram into a two by two diagram, use the alignment tools in the Drawing Tools tab.

7.

Start typing on each box to add text. Highlight the text and choose the Bullet Points format from the Home tab.

8.

It’s time to add design flair to your diagram. Under the Design tab, there are a variety of styles which you can apply with one click. This SWOT Diagram uses the Mesh theme. Use the Format Background menu for further modifications.

9.

To add titles to your quadrant, simply start typing in the corresponding text box. In this example, the top row has titles along the top, and the bottom row has them along the bottom. Highlight and choose text alignment options from the Home tab to alter the look of your diagram.

10.

You can now print or share your SWOT analysis template in PowerPoint!


How to import a complete Lucidchart SWOT diagram into PowerPoint

1.

In Lucidchart, open the customizable SWOT template in Lucidchart.

2.

Edit the bullet points by double-clicking in each text box.

3.

The “SWOT Analysis (master)” tab is where you change the design of your diagram. You can change the color scheme, opacity, and typeface. Use the Lucidchart tutorials to learn more.

4.

Save your diagram to import into PowerPoint. Create a .PNG file by clicking File > Download As and selecting the .PNG option.

5.

Open a PowerPoint presentation, and choose Insert > Pictures.

6.

YYou can follow the previous steps to change the background in PowerPoint. Your SWOT Analysis is ready to present!


Lucidchart offers many features you can’t find in PowerPoint—you can collaborate with colleagues on your diagrams, you don’t have to delete existing elements to get a clean canvas, and publishing online is native. Try one of the pre-formatted SWOT analysis templates now.

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