Definitive Logic

Definitive Logic is a leading management consulting and systems engineering organization. They use Lucidchart to deliver strategic, performance-based services to their clients, both governmental and commercial.

COMPANY: Definitive Logic
INDUSTRY: Consulting and software solutions
CLIENTS INCLUDE: U.S. Department of Defense, U.S. Department of Veterans Affairs, U.S. Department of Homeland Security, General Services Administration, National Parent Teacher Association

BUSINESS NEED: Definitive Logic delivers innovative and efficient technical solutions for a wide range of clients, including many federal departments and agencies. The company’s project teams are often distributed throughout the United States, so the Definitive Logic team needed an affordable, yet cutting-edge collaborative diagramming tool that could be deployed and managed online.

SOLUTION: Lucidchart offered a cost-effective software package that fits several areas of the business, including business process modeling, basic flowcharting, mindmapping, and internal communication among the project team through an online Scrum board.


Definitive Logic, founded in 1999 and headquartered in Arlington, VA, has earned a stellar reputation for itself in areas such as defense, real estate, finance, business intelligence, and business transformation. Due to the diverse nature of clients and their respective projects, Definitive Logic needed a flexible and accessible tool for diagram creation. According to Dave Paolicelli, Director, the latest project in their real estate practice had additional hurdles: working with a highly distributed project team, customer contacts, and a prime contractor team partner, Next Tier Concepts, to help a defense agency model a critical and complex set of real estate business processes.

Mr. Paolicelli said,

I was familiar with Lucidchart and used it to do various kinds of diagramming in the past. When I was getting involved in our latest project, we had a team that was scattered throughout the country. I realized this was a great opportunity to introduce some cloud tools that I was familiar with and that our companies hadn’t formally adopted. I knew the work would involve business process modeling, so I evaluated several different diagramming products. We included Lucidchart because, as a cloud tool, it allowed the team to work together on a process model wherever we happened to be physically. The price point was good, and both the features and user experience were superior to all of the other cloud services I tested.

Because of the distance between team members, Mr. Paolicelli realized that instantaneous collaboration was a must-have feature. He explained,

Any kind of situation where you’re not co-located—actually, even if you’re in the same office—non-cloud-based tools require you to do something which previously seemed normal, but now feels bizarre, which is to take content and then replicate it all over the place. Then, you have to attempt version control and try to de-duplicate things. And even if I’m in the same room as you, if I’m not on a cloud-based tool where the content lives, we have to create a fractured version of that content. And, finally, somebody has to do the dirty work of pulling it all back together. I wanted to avoid these problems and ensure effective collaboration any time, anywhere.

Solution & Results

Instead of sending content to people, Mr. Paolicelli and his team decided to send people to content. In doing so, they found solutions to 3 key problems. Lucidchart’s tool could foster real-time teamwork, handle a broad spectrum of use cases, and provide a responsive customer support experience.

Real-time collaboration

Mr. Paolicelli said, “I think the real-time collaboration is great in Lucidchart, and one thing that will take it to the next level is visual cues, where you can actually see what’s happening.” But beyond features like presence and in-editor chat, Lucidchart enhanced project management and communications for Definitive Logic’s team. “We used Lucidchart to manage our Scrum board and it made the process of organizing and managing the work more tangible. It also creates a destination for certain kinds of diagrams, resulting in quicker iterations on our task plan. Every day when we have our daily stand-up meeting, we jump into Lucidchart. It’s definitely helped us get on the same page.”

Multi-use functionality

When Mr. Paolicelli was conducting the vendor evaluation, he found many tools specifically designed for BPMN 2.0. Unfortunately, these solutions were usually expensive single-install, single-user desktop tools. Dave said that choosing Lucidchart “absolutely saved us time and money. It’s one price point for all of those capabilities. Each user has a separate login and account, so identity isn’t a problem. It just makes things a lot easier.” With a flexible tool like Lucidchart at their fingertips, the team has expanded their work to diagrams ranging from BPMN 2.0 and Scrum boards to mind mapping and Venn diagrams.

Superior support

Both Dave and his team members were excited about Lucidchart’s competent, fast-moving customer support team. With a SaaS tool like Lucidchart, updates and bug fixes are constant and painless for the end user. In Mr. Paolicelli’s words, “You guys listen to the user community, obviously do some sort of triage, and then the things that are most important get done. They get done really quickly and they roll out immediately. Everyone on the team was thrilled to see that problems in the toolset get solved almost magically.”


Definitive Logic and NT Concepts used the seamless collaboration of Lucidchart to manage a global team, saving time and money in the process. Team members were able to use Lucidchart as a unifying platform to increase the effectiveness of the group and deliver desired solutions to their key customers.

Our software is simple to learn and easy to manage. Collaborators will love the ease of team projects with Lucidchart, and you’ll appreciate the workweek hours returned to you—no need to troubleshoot when you’d rather be leading, working, and growing.

See for yourself why Definitive Logic and other top companies are making the switch to Lucidchart.