Pearson is a leading provider of business and educational materials. Learners of all ages, from high school students to working professionals, rely on the company’s innovative services.

COMPANY: Pearson
BRANDS INCLUDE: Financial Times Press, Prentice Hall, Penguin Books, Pearson VUE

BUSINESS NEED: Pearson’s diverse workforce required a secure productivity suite that was accessible from any location. To ensure convenient, high-quality collaboration between team members, Pearson needed a modern way to chart processes and systems, record ideas, and solicit feedback.

SOLUTION: Lucidchart provided a flexible online editor for creating and sharing key business diagrams. This allowed Pearson to increase the speed, quality, and impact of their internal communication.


Founded in 1884, Pearson has been instrumental to the learning communities of the world, providing them with textbooks, testing materials, and other valuable services. In recent years, Pearson has moved toward a model of digital education in order to reach learners of any age or background.

When the company pivoted to a more modern approach, two major concerns emerged. Graham Calder, CTO of Technology Operations at Pearson, said, “As a company in transition from a traditional, physical products group to a company focused on the provision of digital services and software, we needed an entirely different internal environment to allow our workforce to collaborate. The nature of the talent we needed to drive the company forward was also changing.”

Was it worth switching to cloud-based software if the objectives—attracting top talent and improving collaboration—were met?

Solution & Results

Many employees had already begun to answer that question. Leaders discovered that hundreds of Pearson team members were using Lucidchart on a daily basis to create business-critical charts, including network diagrams, flowcharts, mind maps, and process flows. Fortunately, Pearson uses myCloud, a unique productivity platform built on a G Suite framework. The existing integration between myCloud and G Suite made it relatively simple to add a third-party app like Lucidchart.

Mr. Calder said, “The initial momentum behind Lucidchart actually came from the user community. We picked up on that, worked with Lucidchart, and started to bring it into the environment. And once it was in the environment, of course, it became visible to a much bigger audience.” For many, it was their first experience with a diagramming tool, while others were familiar with pricey desktop standards. “Coming from the Visio world previously, I doubted that any remote or web-based application would be able to be as responsive as Visio,” said Nicholas Williams, Senior Technical Design Engineer at Pearson. “Lucidchart is fantastic, and I never expected that.”

Not only did Lucidchart’s ease of use make an impression, its end products actually increased understanding among their audience. Gabe Gloege, Director of Learning and Development at Pearson, explained that members of his sales team regularly access a catalog of online courses. These video tutorials cover the basics of Pearson’s hundreds of products so that sales professionals are well-versed in the details. Mr. Gloege said,

The sales professionals who take these courses will go through those videos—and it’s good information—but they expressed a desire to see it all at once. They say, ‘I went through the course, it makes sense and I understand it. But I need to be able to quickly access it, remember it, think about it in a different way.’ So one of the sales professionals…decided to create a mind map of one of the courses. And the rest of the folks on her team saw that and said, ‘That’s a great idea, we’ll do that as well.’ They compiled all of those mind maps into a digital booklet that became a cheat sheet, essentially, for all of this product information.

It’s powerful, being able to see all that information at a glance, and the visual way that it changes your understanding and your perception of the content itself. Each course, when mind mapped, had a fingerprint that was unique to the knowledge of that course. And people started to remember and access it in that way. When you close your eyes and think back, ‘What is the information that I need to pull up in my head?,’ you see that mind map in your head. You go right to where it is. I think it’s a very powerful way for them to remember the information, access the information, and have a different relationship to it.

Ultimately, Lucidchart provides a streamlined solution to the age-old problem of visual communication. Widespread adoption of the application resulted in improved collaboration and better understanding. Combined with G Suite and the myCloud environment, Lucidchart has become a convenient one-stop shop for great-looking diagrams.


Pearson used the flexibility of Lucid technology to provide a domain-wide platform for collaboration. Employees support larger goals by using Lucidchart as the place of record for creating, sharing, and publishing important charts.

Our software is simple to learn and easy to manage. Collaborators will love the ease of team projects with Lucidchart, and you’ll appreciate the workweek hours returned to you—no need to troubleshoot when you’d rather be leading, working, and growing.

See for yourself why Pearson and other top companies are making the switch to Lucidchart.