SEOgadget provides meticulous technical guidance and project planning for clients around the globe. Their unique mix of PR, creative work, and SEO results in striking and effective online marketing.

INDUSTRY: Online marketing
CLIENTS INCLUDE: Cancer Research UK, Red Bull, The Conran Shop, LivingSocial

BUSINESS NEED: SEOgadget’s client-focused operations require clear, fast-paced communication. To create lasting relationships with these clients, SEOgadget’s team needed a simple and collaborative way to brainstorm ideas, present work, and accept feedback.

SOLUTION: Lucidchart offered an affordable online canvas for sketching out crucial diagrams. This helped SEOgadget design plans and concepts that both clients and co-workers can easily navigate.


SEOgadget is a fast-growing company with offices in San Francisco and London. According to the CEO of SEOgadget US, Laura Lippay, their main goal is to “produce actionable and gorgeous work for our clients, helping us help them make the web a better place.”

Such an ambitious goal has its challenges. In today’s world, online marketing involves a plethora of operating systems and devices. How does one pick the right tool—one that runs seamlessly on Mac, PC or Linux, caters to new users and old hands, and doesn’t cost an arm and a leg? It’s ironic that a search expert like Ms. Lippay isn’t sure. “I truly don’t know how I heard about Lucidchart,” she said. “But I’m so glad I did—I had gone through everything from the likes of Visio to Cacoo to OmniGraffle before finding Lucidchart. I’m never looking back.”

Solution & Results

Ms. Lippay knows that presenting well-formed ideas, plans, and samples to clients is essential to creating lasting relationships. Clients want to see and feel what they’re paying for, so an interactive tool with a simple user interface is invaluable.

With Lucidchart, the SEOgadget team delivers the strategy that lays a foundation for optimized website content, structure, and of course, traffic. They regularly build and show off site architecture that educates clients on how to structure their websites. SEOgadget also creates content wireframes that explain how to engage and convert searchers while providing optimized cross-linking to other relevant web pages. Conveniently, the team can always view, edit, and share their past and present work, simply by logging into Lucidchart.

Modern design, an easy-to-use interface, and robust features meant that Ms. Lippay could end her search for the perfect diagramming program. She said,

Not only are there numerous shapes, but they’re sophisticated and well-designed. Our diagrams look clean, modern and professional. Between the huge libraries of shapes, the ability to bring in images or icons from Google search, integrating videos, creating multiple tabs, collaboration capabilities, being able to download in various formats—there’s little that we can’t do with Lucidchart.


Lucidchart is a collaborative, all-in-one solution for savvy companies like SEOgadget. The SEOgadget team uses Lucidchart to effectively communicate with and create project plans for clients. Instead of wrestling with platform compatibility issues, the team can focus on creating high-quality, interactive work.

Our software is simple to learn and easy to manage. Collaborators will love the ease of team projects with Lucidchart, and you’ll appreciate the workweek hours returned to you—no need to send files back and forth when you’d rather be leading, working, and growing.

See for yourself why SEOgadget and other top companies are making the switch to Lucidchart.