Lucid Software has started a visual thinking revolution. Last year in its second round of funding, the company declared it was “going after Microsoft and Adobe,” and it hasn’t let up since. It’s the rare startup that’s both profitable and growing at insane speeds. Since the Utah-based company began in a basement in 2010, it has grown in revenue by more than 100 percent each year. Once a one-man shop, it now boasts over 100 employees, including executives and engineers from companies like Bain and Google, with degrees from top institutions such as Harvard and BYU. “We have a huge focus on diversity,” says Karl Sun, the company’s co-founder and CEO, “and have brought in talent from across the U.S. and Europe.”
Most important, more than 6 million users rely on the company’s two cloudbased products: Lucidchart, a diagramming application, and Lucidpress, a design and layout solution. Both are ideal for “anyone who is looking for a better way to organize their ideas and thoughts and share them with others in a visual fashion,” Sun says. “We provide easier, more collaborative solutions.”
Lucid Software has started a visual thinking revolution. It’s the rare startup that’s both profitable and growing at insane speeds.
Powerful, Professional and Easy to Use
It all began with a simple vision. “Our goal as a company,” Sun says, “has always been to help individuals and companies solve complicated problems through visualization.”
Lucidchart, he explains, enables individuals and teams to “represent even the most complex ideas visually, making them much more understandable for the user.” Lucidpress is for anyone who wants to “quickly share and create stunning visual content” in print or digitally.
Distinguishing them from their competitors, both products are accessible anywhere, on any device. This makes them popular choices with a broad range of companies from Netflix to NASA and with forward-thinking universities like MIT and Stanford. And though powerful and feature-rich, both products are fundamentally intuitive. “You don’t need to read a manual for three days or even three minutes,” Sun
says. “There’s virtually no learning curve, and the end results are fantastic.”
As far as Sun is concerned, Lucid Software is just getting started. “We are only beginning to scratch the surface of what’s possible,” he says. “We think there’s a real need for people to organize and share their ideas visually in order to work more effectively, and we’re excited to help make that happen.”
Awards and Recognitions
One of Utah’s “Best Companies to Work For”Utah Business Magazine, 2014 & 2015
Salt Lake County “Startup of the Year”Utah Startup Awards, 2015
SAMY Award for top marketing team in UtahUtah Business Magazine, 2015