Learn account-based selling strategies for yielding more happy customers

In order to close more deals, your organization must prioritize how your buyers want to buy over how you want to sell. Because when a prospect is deciding whether or not to buy, their overall buying experience often outweighs price and the product itself. Once you test your buyer experience, this e-book will help you take action.

In this e-book, you’ll learn strategies for improving every stage of the buyer experience, including how to better:

  • Sync with your marketing team.
  • Provide the right content for prospects.
  • Focus on the buyer.
  • Optimize the discovery call.
  • Get the most out of the demo.
  • Coach individual reps.
  • Customize the onboarding process.
  • Build relationships to grow accounts.