A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful. Customers now decide when and how they want to interact with brands, which has had a direct impact on the way companies sell to their customers. Join us along with our special guest, Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce.
Here's a look at what she'll cover:
- How to create an emotional connection with your customers
- How to align your marketing and sales team efforts
- The role of technology and innovation in sales/marketing
- Why speed is crucial in your marketing and sales process
- Live Q&A and more...