experiments

Disaster-proof A/B Testing, Pt. 1: Managing metrics thumbnail

Almost every product change made here at Lucid is first validated by an A/B test. Over the years, we’ve made a lot of mistakes while running A/B tests and writing the code for managing them. In this series of posts, we’ll be sharing what we learned from these mistakes and…

We recently used KissMetrics to measure the performance of our upcoming homepage test, which I wrote about on the KissMetrics blog. In that post, I mentioned my method of working backwards from your desired results to determine which reports to run. Once you know the latter, you can work out…

April 2014 was a time of transition for our rapidly growing team here at Lucid Software. Having just received a round of funding, the office was abuzz with excitement at the prospective growth and change. As part of this transitory phase, we recognized that our homepage was dated and in…