Warby Parker

Warby Parker is a transformative lifestyle brand with a lofty objective: To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses. Lucidchart is enabling fast, flexible collaboration within Warby Parker’s technology department so the business can continue its meteoric growth.

COMPANY: Warby Parker
INDUSTRY: Fashion & retail

BUSINESS NEED: Warby Parker is a fashion-forward eyewear company with an inspiring mission: For every pair of glasses sold, one pair is distributed to someone in need. Month over month, the business has experienced double-digit growth, and in order to provide an exceptional user experience, Warby Parker’s development team needed an affordable diagramming solution that works seamlessly with Confluence and Mac OS.

SOLUTION: Lucidchart offered a cost-effective diagramming solution that keeps pace with their website traffic and growing team size. The developers at Warby Parker utilize our tool to map and share project processes, network infrastructures, and other high-level visualizations.


Warby Parker is an innovative player in the fashion space. The company offers high quality, classically crafted eyewear at remarkably low prices, avoiding traditional overhead costs with direct interaction between customers and the elimination of high industry markups. Founded in 2010 by four friends, Warby Parker is committed to serving others with its one-for-one approach: For every pair of glasses it sells, the company makes a contribution to VisionSpring, a nonprofit that trains low income men and women to build their own business selling eyewear in developing countries. So far, Warby Parker has donated over 250,000 pairs of glasses.

Customers have clamored to support the company’s lofty humanitarian ideals. Ali Khan, Warby Parker’s Director of Technology Operations, explained that their engineering team is growing rapidly to keep pace with demand. 2 and 1/2 years ago, Warby Parker consisted of 11 employees. They now have over 150 team members, and the technology department itself has over 30 employees. With month over month traffic growing by 30 - 40%, the team needed a diagramming tool that quickly serves their needs.

Solution & Results

Like many companies, Warby Parker uses Confluence to deepen collaboration within their team; it’s no surprise that a Confluence-integrated app like Lucidchart would work well for the company. Mr. Khan explained, “We originally found Lucidchart while we were looking for something to design org charts and flowcharts within Confluence, since we use our Confluence wiki to collaborate on all documentation. When we found a Lucidchart plugin, we looked at it and thought, ‘This could really work for us.’ What sold Lucidchart was its cost, collaboration mechanisms, and integration with Confluence and JIRA.”


Of Lucidchart’s price, Mr. Khan said, “At first, the subscription cost seemed expensive, but when you consider Lucidchart’s collaboration tools amongst everything else it offers, it’s actually quite reasonable.” Mr. Khan also praised Lucidchart’s robust feature development for increasing the overall value of the product. Because of Lucidchart’s expansive stencil and shape libraries, the development team has actually eschewed their everyday tools for Lucidchart’s system architecture functionality. Mr. Khan said, “I like the fact that you have extensive libraries that cover things like Cisco network icons, generic network icons, and UI mockups. People don’t expect a cloud replacement for Visio to have such a high level of professionalism.”


Lucidchart’s real-time collaboration was another key advantage for the developers. The team now had one easily accessible repository for every document, and an unlimited number of users could work together at once. Mr. Khan said,

Multiple people can share and edit a Lucidchart document, which is a big win. In the past, we had to save a document to a network drive, email it around, manage different versions, and make sure all versions were up to date. With Lucidchart, you can view, share, and manage permissions all at once. We've been trying to establish a new project process. Despite the kind of project process you choose -- Waterfall, Agile, RUMBA -- all can be hard to learn. As a result, we’ve used Lucidchart extensively to make the project process visual with swimlanes, flowcharts, and other symbology. Now, people can visualize things in a simple way, rather than reading 30 pages of a project process.

Lucidchart creates diagrams that are easy to share and understand, even outside of a development environment. Janny Wang, a project manager at Warby Parker, attests to the rich functionality of Lucidchart.

I use Lucidchart for creating workflows that I share with non-technical people. For example, we have a project process that consists of several stages. To easily display those stages, I create a swimlane diagram to show the different phases within a stage, to identify the owner, to list key decision points within each process, and so on. I also use Lucidchart for showing upper management the dependencies we have across projects and where the hold ups are occurring. Once you get into it, it’s extremely flexible. The fact that I can use it to display high-level dependencies and timelines, in addition to using it for a very, very detailed technical systems chart, speaks volumes to how flexible it is.

Integration with Confluence and JIRA

The product’s intuitive features and real-time collaboration played especially well in Confluence, a leading team and content collaboration tool for businesses. With the Lucidchart plugin for Confluence, users can easily create and insert all sorts of diagrams. Lucidchart even allows interactivity between pages in Confluence, creating a truly dynamic, lifelike experience. Mr. Khan explained, “We’re constantly trying to figure out ways to centralize all of our documents in the Confluence wiki. With Visio or OmniGraffle, you’d have to upload a diagram, which was a clunky process. With Lucidchart, you can have simply insert that diagram into paragraphs of text. It’s integrated wherever you want, right away.”


Lucidchart is an intuitive, all-in-one solution for rapidly growing businesses like Warby Parker. The team uses Lucidchart for nearly every project on their docket, because its collaborative capabilities enable everyone to visualize processes in a simple way. Lucidchart enables Warby Parker to get more work done and to keep their loyal customers coming back for more.

Our software is simple to learn and easy to manage. Collaborators will love the ease of team projects with Lucidchart, and you’ll appreciate the workweek hours returned to you—no need to troubleshoot when you’d rather be leading, working, and growing.

See for yourself why Warby Parker and other top companies are making the switch to Lucidchart.