allyDVM aspires to be the veterinarian’s ultimate ally by providing software and advisory services to animal hospitals across the United States. Streamlining business processes and app development with Lucidchart for Google Apps has helped allyDVM facilitate improved care and compliance for millions of pets.

CHALLENGE: This software startup needed a way to communicate processes and development plans internally and externally.

SOLUTION: allyDVM used Lucidchart, along with Google Apps, to easily collaborate on diagrams, driving more effective communication.

BENEFITS: Collaborative diagramming has allowed allyDVM both to streamline internal processes and to perfect its app, making it an industry leader in software for veterinarians.


allyDVM had a promising start as a winner of Harvard Business School’s MVP competition. But there were still plenty of obstacles to overcome, including the need to build long-term strategic relationships with big players in the industry. As a brand new startup, they also needed a way to clarify processes and protocols, both internally and with their partners. Finally, developing an app for pet owners required a way of clearly communicating about plans and updates for the app.

In short, allyDVM needed a communication tool would allow them to convey complex ideas and relationships more simply. Preferably, that tool would work within their existing Google Apps interface and communication network.


allyDVM adopted Google Apps early on as a free, collaborative alternative to the Microsoft Office Suite. When employees heard about Lucidchart from a friend and former Harvard schoolmate, they signed up and began to use it in a variety of ways.

For instance, they’ve found it to be the best way to manage internal org charts. It also helps them to map out internal processes, including those governing sales, customer onboarding, and support. Since their Lucidchart account is linked to their Google domain, they can easily share and edit those diagrams with Google's built-in directory as well as with other Google Apps users, wherever they may be.

But process management is only half of the equation. Lucidchart has also come in handy for product development. The allyDVM team builds interactive wireframes showing potential product updates. They then share those wireframes with customers and partners to solicit feedback on and, eventually, to enact their development plans.


The processes designed in Lucidchart by the allyDVM team have proven effective: “We are the preferred provider of client communication services for an exclusive, invitation-only group of over 700 of the most successful hospitals in the country,” says CEO Scott Harper. Customers include past presidents of the American Veterinary Association and the American Animal Hospital Association.

Meanwhile, the collaborative wireframing has yielded similar dividends. The result is a powerful, user friendly app that allows care providers to manage automatic appointment reminders, which can be delivered via text, email, and postcard. Pet owners, meanwhile, can view medical records, set up appointments, and even request medication refills.