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Disaster-proof A/B Testing, Pt. 1: Managing metrics thumbnail

Almost every product change made here at Lucid is first validated by an A/B test. Over the years, we’ve made a lot of mistakes while running A/B tests and writing the code for managing them. In this series of posts, we’ll be sharing what we learned from these mistakes and…

We recently used KissMetrics to measure the performance of our upcoming homepage test, which I wrote about on the KissMetrics blog. In that post, I mentioned my method of working backwards from your desired results to determine which reports to run. Once you know the latter, you can work out…