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TOFU, MOFU, and BOFU refer to the stages of the sales funnel, and they build off of each other to nurture leads in order to ultimately lead to conversion. Learn the difference between these stages and determine what types of content you should be delivering at each.

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Cost estimation is one of the most difficult challenges for project managers, but this task is essential to set the right expectations for clients and stakeholders and secure the funding necessary to complete a project. Learn how to estimate project cost accurately.

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In 1965, Dr. Bruce Tuckman published the Tuckman model, in which he detailed the stages of team development. Whether you are a manager or a team member, learn these stages to turn your group into a high-performing unit.

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Learn how to do a value chain analysis so you can stand out from the competition, add value to your business, and solidify your company as a market leader. Based on Porter's value chain model, this article offers the steps you need to succeed.

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