Marketing

Empathy maps: Create connection, drive success

Empathy, feeling what others feel, fuels connection and drives business success. Learn about empathy mapping to better connect with your users.

Google AdWords Tutorial: Capture Your Piece of the Pie

In this Google AdWords Tutorial, we help you ask yourself two important questions: Which Google searches should you target, and how should you try to reach those targets?

Diagram Your Way to Marketing Success

Marketing is evolving, and it can be tough to keep up. A diagram can take the most complex marketing system or process and create a lasting, effective, shared resource.

10 Marketing Lessons From Hollywood's Best Movie Quotes

Maybe it’s just another way to justify the time I like to spend snuggled up on the couch when I should be on a run or scrubbing toilets, but I’ve been telling people for years that good movies are educational. To prove it, here are ten of the best-known movie quotes from Hollywood and the lessons they teach us about effective marketing.

How We Lost $250,000 by Not Documenting User Flows

How much time do you spend searching for the big wins? Now, how much time do you spend maintaining the big wins? If you haven’t developed a strong process for maintaining the big wins, it could cost you. And cost you big. In my case, that mistake was worth hundreds of thousands of dollars.

10 Internet Marketing Tips I Learned As a Novelist

There are a lot of rules in writing, and I’ve found that many of them are universal—they can apply to most anyone, writer and non-writer alike. Here is a list of 10 writing rules that make the best internet marketing tips.

Email for Startups: Email Automation Without Customer Detonation

Startups often have a very limited marketing budget (if it exists at all) but still need to have killer marketing. Inbound marketing is a fantastic way to generate new business without breaking the bank. Done right, inbound marketing can be very good for your startup’s bottom line and your brand.

What is a leave behind?