Value proposition canvas

This value proposition canvas template can help you:

  • Understand how well your product fits customer needs.
  • Brainstorm how your product can better fill customer needs and wants.
  • Identify ways to improve your strategy.

Open this template and add content to customize this value proposition canvas to your use case.

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Value proposition canvas example

What is the value proposition canvas template?

If you want your business to not only survive, but thrive, you have to make sure that it offers customers what they really want. That’s where our value proposition canvas template comes in. It provides a framework for aligning your offerings with your customers’ needs.

Benefits of using the value proposition canvas template

This template will help you better understand how well your product fits the needs of your customers. From there, you can brainstorm ways to improve your offerings to better suit what they are looking for. You’ll improve your strategy, increasing profits in the long run.

The template itself is easy to customize, so it will work for a variety of business needs. Easily share your work with stakeholders at the click of a button to get feedback and gain buy-in.

How to use the value proposition canvas template in Lucidchart

To begin, you need to know the demographic of your customers. Create a user persona and fill in the information in the “Customer Profile” section of the template. As you work, think about what these users truly want. Next, fill in the “Value Proposition” section on the left side of the template. This section helps you understand how your product can meet customer wants and needs.

When you’ve finished these sections, compare the two. Identify places for potential adjustments. Then share it with others for feedback, input, or buy-in.

To see an example of a finished value proposition canvas, or to access more resources, click on the buttons on the right side of the document.

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