Best of go-to-market

Craft seamless campaigns that convey value and drive demand.

  • How to build a winning pre-sales process

    Learn all about the pre-sales process, including how implementing one can impact your sales results and boost your bottom line.

  • An introduction to the Miller Heiman sales process

    The Miller Heiman sales process is a modern approach to selling and a proven methodology for managing complex sales processes. Learn more about this methodology and see how the Lucidchart Sales Solution can help you implement it right away.

  • 4 CRM models that boost customer loyalty

    Customer relationship management (CRM) helps businesses develop strategic processes to win the loyalty of their best customers and improve the buyer experience. Learn about four CRM models and determine which will work best at your company.

  • 7 skills every key account manager needs

    Learn 7 skills you need to excel at your job, whether you're a key account manager, you're building long-term strategic partnerships, or you're a sales lead.

  • Sales operations 101: Roles, objectives, and keys to success

    Want your sales organization to run like a well-oiled machine? Then it's time to add a sales operations role. Learn about the goals, functions, and best practices of sales operations teams and how sales operations differs from sales enablement.

  • 8 best practices for successful strategic account management

    80% of your sales come from 20% of your clients. Learn best practices for strategic account management with Lucidchart.

  • The 4 steps to SPIN selling

    SPIN selling is designed to empower your sales reps to create real connections with customers. Learn how to hone your sales skills with SPIN selling.

  • 4 phases of a winning content marketing funnel

    The content marketing funnel visualizes the journey that potential customers go through when considering a purchase. Learn how to create one and what types of content marketing you can try.

  • Close more deals with the MEDDIC sales process

    Learn what the MEDDIC sales process is, how to implement it, and how it can help you close more deals.

  • 7-step sales process: When to use it and when to break it

    The 7-step sales process is a great start for sales teams without a strategy in place—but it's most effective when you break the rules. In this blog post, we will review the textbook seven steps, from prospecting to following up with customers, so you can adapt them to your sales org's unique needs.

  • How the 5-step sales process simplifies sales

    Use a five-point sales process to take the guesswork out of sales. Learn about the 5-step sales process and how you can personalize your process with Lucidchart. 

  • 7 stages of the sales cycle

    No matter the product or service you sell, every organization uses the same basic steps, known as the sales cycle, to close deals. Learn more now!

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