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As you test the post-sale stage of your buyer journey, use the following guidelines to evaluate customer success managers (CSMs) and account managers (AMs) and identify elements of the customer experience in need of improvement.

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Once an AE takes over a lead, your prospect has reached a crucial point of the buyer experience. It’s do or die. Learn how to test this part of your buyer's journey to ultimately close more deals.

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To provide a seamless buyer experience, you must examine each interaction the buyer has along the way and identify areas of friction. Learn how to start testing the buyer's journey pre-sale.

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One of the best ways to expand your reach and increase sales is to support brand advocacy. Learn how to strengthen relationships with champions and give them the right support.

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The “scarcity mindset” many customers have adopted in the face of COVID-19 presents a big challenge for sales teams. How do sales reps successfully navigate this new environment? Learn tips for addressing “the new abnormal.”

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