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Keeping a customer coming back for more—increasing their lifetime value and even turning them into a brand advocate—requires a thoughtful, strategic retention marketing plan. Learn what retention marketing is and how to develop a retention marketing program.

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Ready to hit your sales goals in 2020? From productivity hacks to communication tips and tricks, here’s a list of the top five initiatives sales leaders should think about as they put processes and practices in place to close big.

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To attract and satisfy your target customers, you need to know who your customers are and what they need. Developing buyer personas is the first step to understanding your audience so you can make more sales and close more deals.

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The N.E.A.T. sales qualification method values listening and delving into the deeper needs of a prospect over speaking. This article provides a bit of N.E.A.T. sales methodology training and shows why the N.E.A.T. sales method might be ideal for your sales org.

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A sales account plan is a document or record that contains all of the important details of a prospective or existing account. Learn when to use account planning in sales, what information to include, and how to implement this tool within your sales org.

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