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With the trend of "account-based everything," sales organizations need to focus on building strong client relationships in order to tailor solutions and find the necessary stakeholders to close a deal. Learn how to continue building relationships throughout the discovery process.

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Selling today requires a relentless focus on buyer experience—understanding why people buy and crafting a buyer’s journey reflecting their needs, expectations, and motivations. But why? Consider these five reasons why you can’t afford to ignore the buyer experience.

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The discovery call is your first chance to elevate the buyer experience—the information that your sales reps gather will inform their relationship with the buyer throughout the life cycle of the account. Take these steps to get the discovery call right.

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A discovery call is more than the first conversation between a sales rep and a prospect. It can majorly impact the buyer experience and lead to more closed deals. Learn tips for mastering the discovery call, including the best discovery questions to ask and a better way to hand off information.

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What does it take to be a key account manager? Learn six essential skills for this position, whether you are a key account manager yourself, building long-term strategic partnerships, or a sales leader wanting to elevate your team's performance.

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