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Learn what to include within your new product launch checklist. Especially as you work with cross-functional teams, this tool can help you create a repeatable product launch process and reduce the probability of error. 

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Critical to quality trees can help your team clearly identify what your customers truly want so you can deliver delightful, high-quality products that meet their needs. Find the steps to create a CTQ tree and CTQ tree examples.

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The Voice of the Customer (VoC) helps businesses understand who they are selling to and what they expect. Use the following tips and best practices to better understand what the Voice of the Customer is and how you can implement a successful VoC program.

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A scrum product backlog lists the items that are “on deck” for the development team—it helps you see what’s coming up so your team can plan and work quickly to release new features. Learn how to use this agile tool.

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Before you launch a product, you need to establish where it fits in the market, how it’s different from existing products, and why your customers should care. This is called product positioning—and this article will show you how to approach it.

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