Marketing

Find all the answers you need to achieve marketing success. Read our article to learn the 5 steps of the marketing research process. 

A good marketing strategy serves as a map for your team, leading you toward success. Use our free marketing plan template to get started with yours!

Marketing teams can use the marketing funnel to see how customers find their company and why they choose it. See how to make one in Lucidchart!

In case you missed it, check out this recap of our webinar with Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce, for actionable tips on creating a customer-centric sales and marketing organization.

Just as important as having a brilliant idea is knowing how to pitch it successfully. Take a look at these expert tips to sharpen your idea-pitching skills.

Empathy, feeling what others feel, fuels connection and drives business success. Learn about empathy mapping to better connect with your users.

In this Google AdWords Tutorial, we help you ask yourself two important questions: Which Google searches should you target, and how should you try to reach those targets?

Marketing is evolving, and it can be tough to keep up. A diagram can take the most complex marketing system or process and create a lasting, effective, shared resource.

Maybe it’s just another way to justify the time I like to spend snuggled up on the couch when I should be on a run or scrubbing toilets, but I’ve been telling people for years that good movies are educational. To prove it, here are ten of the best-known movie quotes from Hollywood and the lessons they teach us about effective marketing.

How much time do you spend searching for the big wins? Now, how much time do you spend maintaining the big wins? If you haven’t developed a strong process for maintaining the big wins, it could cost you. And cost you big. In my case, that mistake was worth hundreds of thousands of dollars.