Communicate Effectively, Retain Clients, and Increase Revenue With Lucidchart

Quimby Melton

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This is a guest post by Quimby Melton, founder and president of Studio Hyperset.


Studio Hyperset helps clients create engaging solutions for complex challenges associated with project management, marketing and media, and technology. We have a global, cross-cultural team and a diverse client base spread across a number of industries including:

  • technology
  • energy
  • entertainment
  • non-profit/education
  • finance

SH is also a virtual firm, which means our day-to-day operations are organized around a series of online workflows. As a result, most of our team and clients have never been in the same physical space at the same time.

Like many professional service firms, our most important capital assets are the synergies, collective intelligence, and potential productivity of our team and the relationships we have with our clients. Our success depends on keeping these resources vibrant and healthy. 

The diversity of our service offerings and professional network, the virtual nature of our operations workflows, and the degree to which our revenue depends on vigorous interpersonal connections means SH has a constant need to:

  • facilitate high-quality, purpose-driven conversations
  • thoroughly scope a range of service gestures
  • maintain a robust operations tempo

Breakdowns in communication, clarity, and collaboration create substantial bottlenecks and mission failures. Extreme cases have the potential to bruise our brand, erode our primary capital assets, and create business development challenges, revenue interruptions, and even existential risks.


At a high level, effective team, client, and project management is like writing a play in real time. These social arrangements have casts of characters, and well-managed dialogue determines the nature of the relationships. 

The best conversations always create the best relationships.

As we outline in our recent project management eBook, Lucidchart is a vital component of our operations stack.

lucidchart in studeo hyperset's project management stack

It helps us communicate effectively, scope thoroughly, and thereby:

  • keep our team happy and on track
  • retain existing clients
  • attract new clients
  • increase our revenue

As is often the case when communicating virtually and across cultures, visual forms of communication tend to work better than text. This is especially true when attempting to build, develop, review, or approve complex models that link technology components, responsible parties, and system architectures. Using Lucidchart, we're able to quickly and easily create visual representations of workflows, stacks, and other critical solutions. When SH circulates these resources among teammates and clients, we find they're easily understood by everyone involved, regardless of an individual's cultural or linguistic background or technology knowledge.

Here are three specific solutions we created using Lucidchart.

1. Energy Industry Enterprise Application

We're currently developing, supporting, and marketing an iOS enterprise application for a client in the energy industry. Lucidchart helped us outline important system components, and we used the flowchart below to:

  • scope the build for our development team
  • build financial models for the client
  • communicate the big picture to a range of investors and consultants

Perhaps more than any other project we've undertaken, this experience illustrated how effectively Lucidchart helps teams like ours communicate complex system components to technology laypeople.

lucidchart flowchart

2. Static Marketing Website

Security and speed considerations have led some of our clients to trade traditional CMS LAMP stacks for API-driven static websites. Earlier this year, one of our SaaS clients expressed an interest in building such a site and having us develop it long-term.

Like many firms and content creators, SH builds and manages a substantial number of WordPress sites and plugins. 

As a result of our past WP/LAMP experience, building this sort of site represented a new challenge for our development team, and we needed to ensure (a) everyone involved knew what we were trying to build and (b) that the final site would match the client's short- and long-term goals.

Lucidchart helped our development team draft the stack with the client, and the flowchart below represents the endpoint of a diverse discussion that successfully blended:

  • client-focused marketing and usability goals
  • security, speed, and SEO concerns
  • team-focused knowledge capital
  • various investor benchmarks

Rather than stumbling our way toward the correct solution through trial-and-error -- which would risk all sorts of conversation tangles, client annoyances, and team frustrations -- we were instead able to spend a week drafting the ideal stack using the abstract model below. Once this process wrapped, the SH team was able to begin development immediately, confident in the knowledge that our efforts would be entirely constructive, purpose-driven, and on point.

project management flowchart

3. Production Company Operations Model

Earlier this year, we helped one of our entertainment-industry clients build a virtual operations system modeled on the one we outline in "Light the Way," our project management eBook. Like the energy-industry client referenced above, this team had some technology knowledge gaps so it was very important that we build easy-to-understand visual models that would allow even technology novices to understand:

  • their roles and responsibilities in the new system
  • the technology components involved in the new system
  • the ways the system works as an integrated whole

Lucidchart helped us build several workflow resources and visual models, including the flowchart below. This particular resource illustrates the ways in which the client's sales activities feed their CRM, how they manage team-focused pre-conversion workflows, and how the sales and marketing team transfers converted projects to production for fulfillment.

workflow diagram

This project helped us strengthen an important client relationship and represented a mission-focused opportunity. We inherited a good bit of confusion, chaos, and (frankly) unhappiness from the client. Lucidchart helped us untangle these issues and transform chaos into order. As a direct result of the models Lucidchart helped us build, the client now experiences daily efficiency (and happiness) gains.


  • SH's mission involves helping clients grow and evolve, empowering and adding value to their businesses and lives, and working together to find catharsis and formal order in a world of anxiety and chaos. By allowing us to effectively communicate needs, challenges, expectations, and solutions, Lucidchart helps us accomplish all three three of our mission goals.
  • SH can directly attribute $385k+ of our 2016 revenue to the projects associated with the solutions above. Our ability to communicate models like these helped us convert, delight, and retain these clients. Because of the important role cross-selling and referrals play in our business development efforts, accomplishing all three of these goals also helps Studio Hyperset continue growing.
  • Because Lucidchart helps us communicate effectively across a diverse, virtual professional network, we're able to constantly reinvigorate our existing relationships and capital assets and thereby retain and attract both teammates and clients.

About the author

Studio Hyperset helps organizations solve complex challenges associated with project management, marketing and media, and technology. Learn more at, and connect with us on LinkedIn and Twitter. Quimby Melton is the founder and president of Studio Hyperset. He started Studio Hyperset in 2006 after studying Transatlantic literature and culture, new media, and humanities computing at the Universities of Georgia (AB, 00) and Nevada, Las Vegas (MA, 03; PhD, 08). Connect with him on LinkedIin and Twitter.


Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit

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