“Unless our words, concepts, and ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory. Images, on the other hand, go directly into long-term memory where they are indelibly etched.”
- Dr. Lynell Burmark
Considering that the majority of us (60% to be exact) naturally think visually, this quote makes a whole lot of sense. We see pictures instead of words in our minds. Our visual IQs are improving faster than our general IQs are.
We are bombarded with boatloads of information every single day, and we’re expected to process all of it quickly enough to be able to make smart and timely decisions. In this pressure cooker of information overload, a mountain of text overwhelms and often remains unread. Visuals, on the other hand, take dense and complex information and make it simple, consumable, and concise.
And that’s why you won’t want to miss our webinar next week: “6 Visual Communication Hacks to Increase Productivity.” Hear key insights from our very own Gabe Villamizar and CloudApp’s Scott Smith on how the world’s most respected companies communicate visually as they create, collaborate, and share information.
The webinar will include:
- Why visual communication matters
- Best forms of visual communication
- Examples of visual communication hacks in the workplace
- The future of visual communication and collaboration
1. Visuals attract attention.
2. Visuals facilitate comprehension.
3. Visuals increase retention.
Given all of the statistics above, it’s no wonder that 84% of all marketing communication is predicted to be visual by 2018. Whether it’s a video, a diagram, or a graphic, visual assets hold the key to faster and better communication—internal communication among employees as well as external communication to consumers.
The recurring message is pretty clear: If you want to be “indelibly etched” in the minds of your consumers and work more efficiently as an organization, it’s probably best to get on board with visual thinking sooner rather than later. Or... you could just start now by attending the webinar.
So mark your calendars for Wednesday, April 26, 2017 at 2 p.m. EST/ 11 a.m. PST. If you’re not a visual communication geek already, you’re about to become one.