The buyer experience depends greatly on how well sales reps understand the person they are selling to. Buyers don’t care how great your company is. Buyers want to know that you understand their specific pain points, and they want to see how your solution will alleviate those problems.
A well-executed discovery call will help sales reps reach that understanding necessary to improve the buyer experience. Read the infographic below to find ways that you can coach your sales reps and establish best practices for the discovery call.
Click here for a closer look at the infographic.