Sales
Discover winning insights to align your team, hit your goals, and scale your success.
How to win the sales role the same way you close a deal
As a manager trying to build a world-class sales team, Andrea Johnson has learned what separates the candidates that she hires from the ones that she doesn’t—it all comes back to making your candidates sell themselves before you let them sell your business. Check out her tips for acing the interview.
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Account mapping: A win-win for sales leaders and sales reps
Learn why account mapping is a win for everyone—leadership knows reps are executing, and reps are confident because they are. Our VP of Inside Sales, Peter Chun, shares the benefits of account mapping and the impact this practice has had on our sales org.
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How playing to the strengths of your sales team can help you close faster
Many sales leaders look for a silver bullet, a single metric to drive success. But the real key to closing more deals is to find your sales reps' strengths and match those strengths to the needs of your prospects. Learn more!
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Congratulations to Peter Chun, Gold Stevie Winner
Big congratulations to our VP of Inside Sales, Peter Chun, for being named the Gold Stevie Winner for Sales Director of the Year at the 12th annual Stevie Awards for Sales Customer Service!
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Crash course in key account management: How to improve your KAM strategy
If you haven’t created a key account sales strategy specifically for your business and your clients—or if you are looking for ways to improve your current key account management process—take a look at our tips.
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How to write a follow-up email in 4 steps
Only 24% of sales emails are opened. The average person deletes 48% of the emails they receive every day. In other words, you’ve got to knock it out of the park when you write a follow-up email to prospective clients.
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The outside sales process handbook
Your guide to the outside sales process—what it is, when to use it, and how to improve it.
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5 sales pitch steps you can learn from "Tommy Boy"
Never thought you’d receive career advice from a Chris Farley movie? Think again. Lucid presents 5 sales pitch tips, courtesy of “Tommy Boy.”
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Sales prospecting tips: 5 advanced ways to improve your process
Before you head out on your next sales prospecting endeavor, take a look at five sales prospecting tips that can make you more successful.
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The 4 steps to SPIN selling
SPIN selling is designed to empower your sales reps to create real connections with customers. Learn how to hone your sales skills with SPIN selling.
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How to close a sale: 7 tips for sealing the deal
Ready to bring that deal across the finish line? Read on for some essential steps on how to close a sale.
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5 cold calling tips that lead to successful sales
Get the most out of your cold calling sales strategy with concrete steps every business and salesperson can use to engage with customers—from the first point of contact and beyond.
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