Product management ranks fifth on Glassdoor’s 2019 list of best jobs in America. But what exactly does a product manager do? And are you up to the task? Take a deep dive into the product manager career path.
To reap the rewards of your marketing efforts and capitalize on your investment of time and resources, you need a strong lead nurturing strategy. Use the following insights to nail the lead nurturing process and convert the best prospects.
The AIDA model can help marketing teams visualize the four stages that customers go through before buying a product or service: Awareness, Interest, Desire, and Action. Learn how to cater to customers at each AIDA stage.
A priority matrix is an important tool to help you weigh different factors and determine which tasks and projects to complete first. Learn why a priority matrix works and how to implement it in your business.