successful sales diagrammed

Successful Sales, Diagrammed: Our Take on the Sales Process Cheat Sheet

Lucid Content Team

Reading time: about 1 min


  • Business
  • Sales

Last year, and HubSpot joined forces to create a simple sales process cheat sheet for B2B companies. By creating a standardized sales process from start to finish, your company can scale your sales team and increase your chances of closing a sale. (You can download the entire cheat sheet from

At Lucid Software, when we see a process, we automatically want to visualize it. So we decided to further simplify this sales methodology and turn it into a swim lane process map. Take a look at the results below.

diagram of sales process cheat sheet

This cheat sheet includes best practices for any sales organization, but you might want to personalize the sales process for your company. Try creating your unique process in Lucidchart.

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