Channel Partner Programs

Chart Your Way to Partner Program Success

Lucid Content

Reading time: about 1 min


  • Sales

Channel partner programs are widely acclaimed as one of the most effective ways to ramp up sales and accelerate company growth, especially for the IT and SaaS industries. For example, consider IBM’s partnership with Box, Apple’s partnerships with AT&T and Verizon, or HubSpot’s extensive partnership program with dozens of marketing agencies. To enjoy the same benefits that these industry leaders have achieved with their partner programs, it is necessary to find the correct partners and develop mutually beneficial and sustainable relationships.

Recently on Sales Hacker, Scott Salkin of Allbound shared some of his experience-driven advice for building and maintaining productive partner programs. To simplify his article into actionable insights you can reference while building your own top-notch channel partner program, we’ve turned it into a flowchart. You can even open the flowchart and add your own notes, comments, and requirements as your sales strategy evolves.

channel partner program


Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit

Related articles

Bring your bright ideas to life.

Sign up free

or continue with

Sign in with GoogleSign inSign in with MicrosoftSign inSign in with SlackSign in

Get started

  • Pricing
  • Individual
  • Team
  • Enterprise
  • Contact sales
  • linkedin
  • twitter
  • instagram
  • facebook
  • youtube
  • glassdoor
  • tiktok

© 2024 Lucid Software Inc.