Winning By Design partnership

Lucidchart + Winning By Design

Reading time: about 4 min


  • Sales

As you’ve probably noticed, we’ve been heads down here at Lucidchart working on developing new solutions and resources to help your sales org close bigger and faster. Hopefully you’ve already given our solution for sales teams a try and seen firsthand how our visual workspace can set your team up for success.

But we’re just getting started.

Our new partnership

Today, we’re excited to announce a brand-new partnership with Winning By Design—a premier provider of strategy consulting and coaching programs for SaaS sales and high-velocity B2B sales organizations. Through this partnership, we’re providing more resources to empower your sales team and streamline your sales cycle.

Let’s talk about the founder of Winning By Design, Jacco van der Kooij, for a minute.  When we formalized this partnership, he stood up in the middle of our Skype call, hit play on some Dutch tunes, and started dancing. We’ve never seen a more fitting way to kick off a new collaboration.

Jacco was raised in a small farming village in The Netherlands and grew to become a competitive athlete, representing the country at two world championships in triathlon. Prior to founding Winning By Design, Jacco was Vice President of Worldwide Sales and Vice President of Strategy at Qumu (acquired by Rimage), Kontiki, and Technicolor.

With years in the industry under his belt, Jacco obviously knows a thing or two about sales. He’s already written one book, Blueprints of a Sales SaaS Organization, on building high-performance SaaS teams. And now he’s sharing his wealth of knowledge once again in his new book, Sales as a Science.

Sales as a Science

Sales as a Science breaks away from the traditional superstar sales culture and instead takes a scientific, methodological approach to sales—looking at processes rather than relying on a few high-achieving individuals. This perspective allows companies to scale faster and more predictably while avoiding the common mistakes made by sales teams. The book takes the best practices of selling established in high-velocity B2B software sales so that readers can implement them in their own organizations.

Jacco’s new book includes hundreds of pixel-perfect templates, which provide specific examples on how to build the processes that make up a winning sales machine. From specific diagrams on setting up your tech stack to cross-functional process flows for closing deals, you’ll be armed with the information you need to accelerate your sales cycle.

Winning By Design templates

Lucidchart has taken the power of Sales as a Science and put it into your hands. Jacco’s templates are now available in our Winning by Design template library, exclusively available to our users. Each template is customizable and includes an instructional video by Jacco to help you get started and adapt the template to your sales team’s specific needs.

Here’s a sneak peek at a few of these stellar visuals:

sales method
Sales Method Template (Click on image to modify online)

Sales method: This template outlines the framework for the SaaS Sales Methodology, which is a data-driven approach to sales that modernizes previous selling methodologies. The template is recommended for businesses with a recurring sales model. It provides a universal customer-centric data model as an alternative to the conventional funnel.

sales process
Sales Process Template (Click on image to modify online)

Sales process: This template offers a generic process covering a lot of the sales processes out there. This process is customer friendly, as each of the activities is described from the point of view of customer value—not from the perspective of a salesperson trying to hit quota.
 The overall process can address anything from a high velocity web sale to a high ACV enterprise sale.

content map
Concept Map Template (Click on image to modify online)

Content map: This template visualizes the journey your customer goes through and the content involved in four stages: conducting research and understanding the problem, researching the solution, seeing the solution in action, and taking action. As a customer progresses in their understanding, they advance to the next level of content. Content fuels the sales machine and lets them understand. You need to out-educate them over your customer

And that’s just a small sample—you’ve got a whole library waiting for you!

Check out the rest of these Winning By Design templates today to start optimizing your sales processes with Lucidchart. The results will have not only you but your entire sales org dancing just like Jacco.

Map out and improve your sales processes with exclusive templates from Lucidchart and Winning by Design.

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About Lucidchart

Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit

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